Is your idea a back burner or front burner issue? (Photo Credit: marioanima)
Getting married to one single idea is a sure fire way to never make any money online. My previous successful business was not even my favorite idea.
My first and favorite business idea seemed great on the surface – I wanted to teach college graduates how to set up an easy system to invest for retirement. I was convinced that this idea was going to be a big success and I assumed that college students would just be dying to learn my simple long-term investing system that could make them very wealthy in a couple decades.
When I actually started talking to students I realized they just didn’t care. They knew that they should be investing for retirement but they just kicked the can down the road and put it on the to-do someday list (aka never). There was no sense of urgency because it was a back burner issue.
On the other hand, Front burner issues are ones that must be dealt with right now. The customer is actively looking for a solution to their time-sensitive problem such as losing weight before a wedding.
My previous business of selling a guide for a college business exam solved a front-burner issue. The student would be panicking because their exam is due the next day and they have no idea what to do. Of course the student would turn to Google to search for help online. Then the student would have found my site which offered an easy to follow guide to get an “A” grade on the exam in half the time.
Be the Oasis in the Desert. (Photo Credit: Bluelemur)
The student feels like they just stumbled onto an oasis in the middle of the Sahara Desert. That is why front burner issues are so much more powerful – the sense of urgency is working in your favor instead of against you.
Convincing people to change their behavior is really hard. Giving them something they already want makes your life a million times easier.
You need to find a target market (preferably one you belong to or know a lot about) and create a product that is a solution to one problem that people in that market have.
Once you get that first small win, then you can build on that success into bigger and better things.