The Four Hour Body Launch Party in NYC was a blast.

I drove by myself 3.5 hours to NYC not knowing anyone there. I stood outside in line for an hour in 18 degree Farenheit cold.

Was it worth it? Absolutely.


I got to meet Tim Ferriss in person and thank him for transforming my life from average to awesome in under a year. Just before college graduation I read the 4 Hour Workweek and in the 8 months since then I developed an online muse related to college exams which now averages $2,000 income per month and I’m down to 30 minutes of work per day.

Next I told Tim how because of him I am going to take a mini-retirement to Thailand in February and Tim recommended I check out the island of Koh Samet. It was only 30 seconds that I got to talk to Tim because he was swamped with people, but it was still an amazing experience.

But I almost didn’t make it to the 4 Hour Body launch party. None of my friends could go with me because of school or work and I didn’t know anyone who was going to be at the event.

I had all these excuses in my head why I couldn’t go to the 4 Hour Body launch party: I’ve never been there before. It’s too far. What if I get lost? It is really cold out. I’ll be all alone. What if no one there likes me?

That was the lizard brain hard at work trying to keep me in my comfort zone (a topic for another post).


How did I ever make it to the launch party with all these mental barriers and fears in the way?

Just like Tim Ferriss says in The 4 Hour Workweek: Conquering Fear = Defining Fear

I defined my fears one by one and gave a possible solution:

  • I don’t know how to get there -> Borrow my friends GPS.
  • It is really far -> Leave an hour and a half earlier.
  • I don’t know anyone -> Start talking to people in line.
  • It might be really cold -> Bring a coat.

If these fears actually happened what negative impact (1-10 scale) would they have on my life? Maybe a temporary 2 or 3.


And what was the flipside – the impact of a potential positive outcome? Likely a 9 or 10 positive impact on my life.

When am I ever going to get another opportunity to meet Tim Ferriss and Ramit Sethi in person? Possibly never.


After analyzing the likely worst possible scenario and the likely positive outcomes it was blatantly clear I needed to go.

The power of fear is in uncertainty – when you define your fears and mental barriers they lose most of their power over you.


And what actually happened at the Four Hour Body Launch Party? Some of my fears came true, but most didn’t.

I got lost walking around NYC for a few minutes but then asked someone for directions and I found the event right after that. It was really damn cold outside. Several people commented on my Vibram FiveFingers which although very comfortable and great conversation starters are not winter friendly. My toes were numb after standing outside for an hour in line.

My biggest anxiety that I wouldn’t have anyone to talk to was way off base. I didn’t end up alone and, in addition to Tim, I met a lot of really cool people at the 4 Hour Body Launch Party, including:

  • David Orlando Hincapie – he manages his own commercial cleaning business based out of Philadelphia, and he was featured on
  • Tito Perez, who is David’s friend and runs a photography business in Philadelphia.
  • Kenneth, the owner of the NYC health club where Tim’s 4 Hour Body Kettlebell videos were filmed
  • Bethany, the aspiring NYC actress who was featured in several movies and theater productions
  • Michael, the Videographer from Illinois who was contracted by Tim Ferriss to film the event

Not to mention I also got to meet Ramit Sethi in person as well as other members of the Earn1K program (which I am part of).

” What we fear doing most is usually what we most need to do.” – Tim Ferriss

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